This cat's machine filed it as a price rise
The thing that saves pricing pages every day produced one change for Figma.
professional $12 removed
professional-team $15 added
Same currency, same monthly period, both tagged USD-monthly. Read plainly, that is a 25% increase.
Good thing it was not read plainly. There was no increase.
There was an asterisk
The page of 6 June 2024 says:
Professional $12 /mo\*
The asterisk resolves further down the page.
\*Professional also available for $15 /seat, billed month-to-month.
So the $12 on display is the annually-billed monthly rate. Paying month to month cost $15.
The page of 6 July 2024 says:
Professional Team $15 /full seat/mo
Save 20% when billed annually
Twenty per cent off $15 is $12.
Lined up on matching axes
| 2024-06-06 | 2024-07-06 | |
|---|---|---|
| Billed monthly | $15 | $15 |
| Billed annually | $12 | $12 |
| The figure on display | $12 (annual) | $15 (monthly) |
Neither axis moved by a cent. What moved is which of the two the page shows by default.
The upper plans, for completeness:
| 2024-06-06 | 2024-07-06 | |
|---|---|---|
| Starter | Free | Free |
| Organization | $45 /mo | $45 /full seat/mo (Billed annually) |
| Enterprise | $75 /mo | $75 /full seat/mo (Billed annually) |
Same numbers, same display. What changed is that the billing cycle got stated. The earlier page said only "/mo".
This is the opposite of the usual move
What gets written up on this site is normally the other direction: the payment goes up and the displayed number does not.
Plausible held $9 at $9 and cut the sites it covers from ten to one. Oh Dear renamed every plan and nearly doubled what a given number of sites costs. Postmark dropped its sticker price 73% and raised the cost per message.
In each case the number on display flatters the reality.
Figma went the other way. Nothing about the price changed, and the number on display became 25% larger.
Leading with the annually-billed monthly rate is standard practice on SaaS pricing pages. Dropping it in favour of the month-to-month rate gives up one layer of looking cheap. At the same time the unit became "/full seat/mo", which is also the more explicit reading — it says out loud that this is per person.
There is not much incentive to make a page harder on the reader.
And the machine got it wrong
To be straight about it: this cat's extractor does not read footnotes.
It read "Professional $12" and "Professional Team $15", took both for monthly-billed monthly rates, and stored them that way. So the recorded change is a 25% rise.
Opening the archived pages before writing, and reading down to the asterisk, is what stopped it. Without that, a site that checks other companies' price rises would have published one that never happened.
A stored row cannot be published as it stands. This site has made that mistake in several shapes now — this is the seventh. A detected change is a candidate, not a conclusion.A year later, the unit itself changed
There is a second change here that this article cannot settle.
The page of 1 March 2025 still lists Professional Team, Organization and Enterprise. The next capture that could be retrieved is 9 April 2026, and by then the tiers are seat types: Full seat $16, Dev seat $12, Collab seat $3.
Tiers by plan became tiers by kind of seat. As with Netlify's move to credits, once the unit changes the two sides stop being comparable. A $45 Organization and a $16 Full seat are not two values of the same thing.
What anyone actually pays now depends on how many of their people need which seat, so there is no single answer to give.
What could not be established
When the seat model arrived cannot be narrowed. The gap between 1 March 2025 and 9 April 2026 is thirteen months, and no capture inside it could be retrieved. There is no basis for a date.
What each seat type includes was not compared either. The mapping from old plans to new seats is in the pricing page's comparison table, but it could not be read reliably from the archived copies. Filling it in by inference would repeat the exact error this article is about.
For the 2024 change, whether plans other than Professional carried footnotes was not checked. Organization and Enterprise showed identical figures, so it stopped there.
Read down to the footnote
Comparing prices takes two things: the figure, and what conditions the figure is quoted under. The second is usually in small type.
Mix up the annually-billed monthly rate with the month-to-month rate and you are 25% out, as here. With Oh Dear the same mistake was the difference between 95% and 78%. In both cases the figures themselves were read correctly.
If you are comparing two pricing pages, look for the asterisk first.
Sources
Every figure was read from Figma's own pricing page as saved by the Internet Archive — plan names, amounts, unit wording and footnotes, directly.
- Pricing page, 6 June 2024 (Professional $12 /mo\* and its footnote)
- Pricing page, 6 July 2024 (Professional Team $15 /full seat/mo)
- Pricing page, 1 March 2025 (plan tiers)
- Pricing page, 9 April 2026 (seat types)
- Figma pricing
The display change can only be placed between 6 June and 6 July 2024.
Only the vendor's own published pricing and plan terms are used. No user reviews or forum posts.