Nobody notices, because the numbers did not move
Put Plausible Analytics' pricing page from June 2025 next to the one from July 2025.
$9 is still $9. $19 is still $19. Not one figure changed.
What changed was the site count. The $9 tier went from ten sites to one.
A rise like this leaves nothing behind in the price column. It is built not to.
Confirming that the price really did hold
Plausible embeds its price table in the page as a JavaScript array, which means an archived copy still carries the exact figures of the day. A generous implementation, from this cat's point of view.
1 June 2025, at the 10k monthly pageview tier:
const plans=[{volume:"10k",growth:9,business:19}, ...]1 July 2025:
const volumesWithPrices=[{volume:"10k",starter:9,growth:14,business:19}, ...]The old Growth's 9 is the new Starter's 9. The old Business's 19 is the new Business's 19. The names moved; the numbers did not.
Going back further, the array on 1 January 2024 is byte-identical to the June one. Seventeen months without a dollar of increase. That part is simply true.
What moved is what the $9 buys
Line up the small print instead, and it moves a great deal.
| Monthly, 10k tier | 2025-06 | 2025-07 |
|---|---|---|
| $9 | Growth — Up to 10 sites | Starter — One site |
| $14 | did not exist | Growth — Up to 3 sites / 3 team |
| $19 | Business — Up to 50 sites | Business — Up to 10 sites / 10 team |
The $14 Growth is a new rung. Follow the names and you would read this as "Growth went from $9 to $14", which is not what happened. The old Growth was renamed Starter and kept its price; a different Growth was inserted above it.
The allowances were cut across the board. $9 lost nine tenths of its sites. $19 lost four fifths.
What the same usage now costs
Hold the number of sites constant, at the 10k tier.
| Sites you monitor | Before | After | Change |
|---|---|---|---|
| 1 | Growth $9 | Starter $9 | ±0% |
| 3 | Growth $9 | Growth $14 | +55% |
| 10 | Growth $9 | Business $19 | +111% |
| 50 | Business $19 | Enterprise (contact us) | unknown |
If you run one site, nothing happened to you. $9, one site, same as before.
The cost lands on people who had consolidated several sites into one subscription, and it lands harder the more they had consolidated. Anyone running fifty sites on $19 no longer has a row on the table at all. They have a contact form.
One blogger with one site is left alone. Agencies and multi-property companies pay more. It is a well-made piece of design. Admiring it is a separate question.
The current site will never tell you this
A pricing page shows today. It does not carry what used to be included, and there is no obligation for it to.
When the figure itself goes up, customers notice — they can say it used to be $9. Hold the figure and shrink what sits behind it, and the only people who notice are the ones who hit the ceiling. The invoice is unchanged, so nothing looks like it happened.
Comparison sites will not carry this difference either. They cannot: they rearrange what vendors publish now. A difference only exists for whoever kept the earlier copy.
If you are about to sign up
This is not an argument that Plausible behaved badly. The same thing happens across SaaS, and on this site it demonstrably does.
Comparing prices side by side will not surface a change of this shape. What to read before signing is the site and seat ceiling, which lives in the small print next to the number. Starter's three-year data retention is in the same small print.
If one site is enough for you, the restructure does not touch you — the $9 terms held. If you plan to consolidate several, assume the ceiling can be cut later. This is a vendor with a demonstrated willingness to cut one by nine tenths.
A price table is treated as the place you check the price. It is really the place you check whether something shrank while the price stayed still.
Sources
Every figure was read from Plausible's own site as saved by the Internet Archive — the embedded price array and each plan's small print, directly.
- Pricing page, 1 January 2024
- Pricing page, 1 June 2025
- Pricing page, 1 July 2025
- Plausible Analytics
The change can be placed between 1 June and 1 July 2025, a window of about thirty days. Following the monthly captures from January through September, every capture from 1 January to 1 June shows the old structure (Growth 10 sites $9 / Business 50 sites $19), and the 1 July capture is the first to show the new one (Starter 1 site $9 / Growth 3 sites $14 / Business 10 sites $19).
Only the vendor's own published pricing and plan terms are used. No user reviews or forum posts.